Choosing the right color for your business logo is one of the first key decisions you’ll make when starting a new business. When I started my company, I asked a few friends to help me pick the perfect color for my brand. After reviewing colors for days, one of them suggested the blue and green combination. While initially appealing, I soon realized that this color scheme was everywhere—too common to make my business stand out.

As someone working in the sign business, I see the overwhelming presence of blue and green logos in Houston. From my perspective, these colors are so widely used that they risk blending in rather than grabbing attention. If you take a drive around Houston, you’ll quickly notice this same combination in many business logos. Once you start noticing it, you can’t unsee it.

The Popularity of Blue and Green in Houston Business Logos

Blue and green are widely chosen for business logos, especially in industries like healthcare, finance, and technology. These colors have positive associations: blue symbolizes trust, reliability, and professionalism, while green represents growth, health, and renewal. This makes them appealing choices for many businesses.

However, their very popularity has caused blue and green to become overused, especially in Houston. Everywhere you look, you’ll see this color combination. In fact, using blue and green may make your brand seem less unique, rather than standing out.

Why Blue and Green Can Be Overused in Houston’s Market

As a Houston-based sign company, we’ve worked with many businesses looking to stand out visually. The oversaturation of blue and green in logos can be problematic for a new company, especially in a market like Houston, where competition is fierce. For example:

Healthcare businesses often use blue and green to evoke feelings of calm and trust. While this is effective, the Houston market has become flooded with similar designs, making it harder for new healthcare companies to stand out.
Tech companies also love blue because it represents intelligence and reliability. Again, this creates a sea of blue logos that fail to differentiate from one another.

The result? Potential customers may have trouble remembering which business is which because the logos look too similar.

Alternatives to Blue and Green: Stand Out with Unique Color Choices

If you want your Business Signs Houston to stand out, consider choosing a color combination that’s less common but still resonates with your brand values. For example, Look through all of Pantone® Colors of the Year winners. It can provide fresh, modern inspiration. Here are some recent alternatives that could help your brand capture attention:

2024 – Viva Magenta (Pantone 18-1750): A bold, energetic red that symbolizes strength and passion. This color works well for businesses in Houston looking to make a bold statement.
2023 – Very Peri (Pantone 17-3938): A unique periwinkle blue with violet undertones that conveys creativity and innovation, perfect for tech or design businesses in Houston.

For a classic, timeless appeal, consider combining black and white with primary colors like red, yellow, or blue in a fresh way. These colors have been used in iconic logos for decades, such as:

Nike: A simple black and white logo that stands out due to its sleek, modern design.
McDonald’s: Bright red and yellow that convey excitement, energy, and approachability.

Using combinations like black and white with a touch of a primary color (like a pop of red or yellow) can help your logo stand out in a bold and memorable way without looking like everyone else.

Create Contrast and Visual Impact

Contrast plays a key role in making your logo visually impactful, especially in a busy city like Houston. Using black and white for simplicity and adding a pop of color like red, yellow, or purple ensures that your logo catches the eye and is easy to remember. This approach not only makes your logo stand out, but it also helps with legibility and visibility, especially on physical signage.

In Houston, where signs are everywhere, from billboards to storefronts, it’s essential to have a logo that can be quickly identified from a distance. High-contrast logos are ideal for making a statement on large signs or business vehicles, ensuring your logo grabs attention as people pass by.

Classic, Timeless, and Recognizable Brands and Their Colors

To understand the power of timeless color combinations, let’s look at some of the most recognizable brands and their iconic color choices, these are great alternatives for Business Signs Houston:

Coca-Cola (Red): Coca-Cola’s red logo has stood the test of time, symbolizing energy, excitement, and passion. The red in their logo makes them stand out globally, and in Houston, it can do the same for your business.
Nike (Black & White): Nike uses black and white for a sleek, minimalist look that conveys strength and sophistication. This simple combination allows their logo to be instantly recognizable, whether it’s on a billboard or a store window.
McDonald’s (Yellow & Red): The bright yellow and red combination used by McDonald’s is warm, inviting, and energizing. This color palette grabs attention and is perfect for food-related businesses in Houston.
Apple (Silver/Gray/Black): Apple’s use of silver and black represents luxury, simplicity, and innovation. These colors give their logo a high-end, sleek appeal that resonates with technology enthusiasts globally, and it’s a combination that works well in Houston’s tech scene.
Starbucks (Green): Starbucks uses green to symbolize relaxation, health, and sustainability. For businesses in Houston focusing on wellness or environmentalism, green can be a perfect fit to connect with customers.

How Your Houston Sign Company Can Help

Choosing the right logo color is essential for your business’s identity and success in the Houston market. If you’re unsure about which color to use for your logo, our sign company is here to help. We specialize in designing logos that reflect your brand’s core values while ensuring it stands out in a crowded marketplace. Whether you want to incorporate Pantone® Colors of the Year or explore unique color combinations that have yet to be widely adopted in Houston, we’ve got you covered.

Stand Out!

Your Business Signs Houston is one of the most important aspects of your brand’s identity. While blue and green are popular choices for logos in Houston, they’ve become so widespread that they can make your business blend in with the competition. To stand out, consider using more unique color combinations, such as Pantone® Color of the Year, or even classic black and white with a pop of color. By choosing a distinctive color palette, you can ensure that your logo makes a lasting impact on customers and helps your business thrive.

At Pasadena Sign Company, we can help you design a logo that sets your business apart and ensures it’s remembered. Contact us today to get started!