It’s no secret that Travis Scott has love for his hometown of Houston. For the release of the Cactus Jack Air Jordan 4 Retro, he and Jordan Brand hosted a block party and basketball tournament at a Root Memorial Square Park in Houston to complement the sneaker release.

We got another opportunity to work with the creative’s brand setting up stretches of banners along a perimeter fence, as well as installing custom tents and vinyl for various carnival games and the court. The culmination of all of these different signage and decorative vinyl installs resulted in a truly themed event with a strong sense of brand identity.